Our Story
It started as a conversation between friends.
Amar Davé and Eric Swartz, both seasoned entrepreneurs and lifelong collectors, were frustrated with the luxury market. Overpriced pieces with questionable origins. No transparency in pricing or sourcing. Little to no personal guidance.
So they built the boutique they wished existed. A place that feels less like a transaction and more like a trusted partnership. As demand grew, Lori Snyder joined as a founding partner to bring the same standard to lab-grown diamond jewelry.
"A great watch doesn't just tell time. It tells your time. Diamonds aren't just beautiful. They're symbolic of growth, love, and self-worth."